Christmas Lights – Nate Cronk

Christmas video at Canalside in Buffalo, New York.

Posted by Nate Cronk Music on Saturday, December 17, 2016

Nate Cronk – “Christmas Lights Music Video on Facebook.

Nate is a very talented singer songwriter and who came to me looking for a music video for his holiday anthem, “Christmas Lights.” He had done a few videos on his own, none getting more than 600-700 views so when we approached me about Christmas Lights, we both felt like doing another performance based video wasn’t going to get the results he was going for and that “Christmas Lights” would best be served with a story.

Brand Landers wrote the concept of the video – a story about a boy who plays guitar on the street corner who falls for a girl who stops to watch – and then took care of all the production and casting. We also shot and edited the video in house and came out with a project that received over 90,000 views in under 2 weeks! A personal best for Nate and a definite success for us.

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