The internal team marketing team at Complete Payroll wanted a fun, “Dollar Shave Club-esque” marketing video. We decided on creating a “Quirky Mayberry” that played up the small town values of the company and injected some humor without being too over the top. The script was a great collaboration between multiple departments at Complete Payroll and myself.
The whole company pulled together in order to keep the budget in check. The farm, horse, tractor, wagon and and all the other props were provided by employees of the company. In fact, everyone in the video was an employee! Cameos were made by the company founder and president (giving the thumbs up from the tractor) and his sons, the CEO and COO in the scene with the grill.
One of the most fun shoots I’ve had the pleasure of working on